Understanding the Basics
Know The Numbers
Numbers tell a story and it’s not a happy one. The ending is up to us. Numbers in California are on the wrong trajectory. The amount of waste generated per person today has risen while our recycling rates have dropped. The amount of waste generated per person in California has increased from 5.3 pounds per person in 2012 to 6.3 pounds per person in 2022. At the same time, California’s recycling rate has dropped. It went from a high of 50% in 2012 to 44% in 2018. This means more materials deposited into landfills – which has consequences: In the U.S., landfills are considered the third-largest source of human-related methane emissions. Methane is one of the most potent and harmful of greenhouse gases.
Here are more numbers. Why Aren't they all 100%?

Paper and Cardboard
These categories achieve a respectable 66% recycling rate. But why not 100%? Fun fact: Paper can be recycled about 5-7 times before it’s too degraded (because the paper fibers become shorter) to be used to make “new” (recycled-content) paper. That’s when it usually becomes a pulped product – think egg cartons. Quick suggestion: Buy toilet paper with high levels of recycled-content; several offer 100%

Plastics
Only a pitiful 8-9% of plastics ever made has ever been recycled. And recycling has its limits: Even a plastic bottle made of high-grade #1 PET can be recycled 1-3 times. Most plastic items really aren’t designed to be recycled.
Why the Increase in Trash?
So why is this happening? There are multiple causes, including industrialization and urbanization, and rising consumption rates for energy, food and goods (with exceptions in the poorest areas of the world). According to some sources, the world generates over 2 billion tons of municipal solid waste annually (MSW), and this is expected to increase 70 percent by 2050! Our urge to consume apparently has no limits.
Technology has a huge impact: The amount of electronic and electrical devices (e-waste) that we discard continues to grow, exacerbated by planned obsolescence, meaning consumer products that become obsolete rapidly, and manufacturer policies that discourage or actively limit our ability to have products repairs. I will never forget the disdain with which a phone sales person said that my phone was really old. While e-waste is surging, food is still the most common form of waste, totaling about 50 percent of global MSW generation. This is disgraceful (there are hungry people everywhere; Los Angeles County is the most food-insecure county in the US) and harmful: Food is an organic material that generates methane when landfilled.
Food packaging contributes to waste generation because it’s often made from materials that cannot be recycled in curbside programs. This packaging ends up in landfills and contributes to climate degradation.
